מקרי בוחן
Marques Monaco
Tas3D, a pioneering French company established in 2019, aims to unlock the full potential of digital transformation for physical locations through immersive experiences. With a focus on digital twins Tas3D offers a range of products and services, from virtual accommodations to augmented reality solutions. The company serves many industries, including educational institutions, offering engaging and innovative ways to showcase their spaces. This case study delves into Tas3D's strategic approach, focusing on how they leveraged their expertise to elevate the esteemed Top Marques Monaco auto show into a compelling immersive experience.
Tas3D's challenge was translating the essence of the Top Marques Monaco auto show into a captivating virtual format. Beyond securing enthusiasts' buy-in for the digital shift, the endeavour encompassed encapsulating the event's exclusive atmosphere within the digital realm. The task required a balance between technology and luxury that resonated with their audience. Tas3D team also had to capture the space at night, ensuring nobody would interfere with the scan that needed to be extremely clean and timeless to be used all year round.
The company learned about Treedis through the Matterport Official Users Group and was intrigued by the platform's extensive features. Recognizing the potential for a broader range of functionalities, Tas3D started working with Treedis for its digital twin editing needs. Tas3D's strategic direction guided the development of a famous virtual auto show, Top Marques Monaco. The resulting virtual showcase reflected Tas3D's creative vision, carefully integrated with cutting-edge technology. The idea was to be able to navigate through this seamless tour, and also give other functionalities for navigation and easy access to info for tour visitors to get. Visitors also needed to be able to interact with exhibits, view product information. The tour needed to be designed to be comprehensive and engaging, allowing visitors to immerse themselves in the virtual auto show.
Tas3D's solution was an immersive digital showroom that bridged the gap between physical and virtual experiences. Attendees could virtually explore the interiors of select supercars and superboats, overcoming geographical limitations. Examples like the Koenigsegg Gemera, the Ferrari F8 Tributo, and the Frauscher 1212 Ghost by Inshore Yacht’s highlighted Tas3D's focus on delivering a comprehensive luxury encounter. By viewing and hiding tags according to locations on the tour, drop down menus, and navigation tools, they utilized Treedis to create the most user friendly experience possible.
Tas3D's strategic initiative resulted in enriched engagement. Enthusiasts gained access to the auto show's offerings throughout the year, regardless of their location. This translated into prolonged interaction and time spent on the tour, allowing attendees to thoroughly engage with vehicles, products, and exhibitors' stands. Tas3D's approach resonated across borders, catalyzing a new era of virtual luxury engagement. This innovative approach increased global participation and engagement, allowing Tas3D to reach a wider audience and generate even more interest in the auto show. They are now considering gamification and augmented reality to enhance navigation and interaction throughout the exhibit for the 2024 edition of the Top Marques auto salon. By leveraging Treedis' innovative tools, Tas3D has transformed its offerings, enhanced user engagement, and paved the way for even more captivating virtual experiences. Looking ahead, Tas3D is excited about integrating Treedis' advanced features into upcoming industrial projects. The company values the ongoing support and guidance provided by Treedis, which has been pivotal to its success. With a robust partnership in place, Tas3D is enthusiastic about the future possibilities. Tas3D's narrative, underpinned by strategic innovation, encapsulates the potency of combining visionary thought with practical implementation. Their journey redefined luxury engagement, highlighting immersive digital experiences' potential. As the journey continues, Tas3D remains at the forefront of innovation, ushering in a future where technology and luxury seamlessly intersect, promising practical and remarkable digital encounters that will shape luxury engagement in the years to come.
TAS3D revolutionizes physical spaces into immersive experiences that transcend traditional virtual tours. Trusted by diverse businesses and institutions, the suite of products, including Digital Twins, Gamification, Virtual Staging, Virtual Meetings with Avatars, Augmented Reality, and 4K & 360 Videos, unlocks the full potential of digital transformation. Tailored solutions for education, commerce, heritage, real estate, and hospitality elevate virtual experiences into powerful tools for communication and engagement.
Tas3D remains at the forefront of innovation, ushering in a future where technology and luxury seamlessly intersect, promising practical and remarkable digital encounters that will shape luxury engagement in the years to come. Treedis transformed our vision into reality.
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